From Chaos to Clarity in SaaS Revenue
RUSSELL
BRITTON
I’m Russell Britton — Helping founders and sales leaders make value visible before scaling teams, processes, or technology.
SCROLL
I help founders and sales leaders at growth-stage SaaS and AI companies turn chaotic revenue into clarity before scaling teams, processes, and technology.
My work sits at the intersection of commercial strategy, customer success, and hospitality-grade relationship building; making value visible early, consistently, and in a way teams can repeat.
Upsell & Expansion
Revenue growth from existing accounts
126%
Retention
Net revenue retention and churn control
<3%
Scalable, repeatable, revenue execution
After 15+ years in SaaS sales and customer success, from early-stage growth to global enterprise, I learned one painful truth:
Most revenue problems aren’t pipeline problems.
Customers don’t see enough value, and sales execution is inconsistent.
I’ve lived it.
I was accountable for results without a clear value story, without consistency across deals, and without confidence that success could be repeated.
Everything changed when I stopped focusing on activity and started focusing on making value visible; early, consistently, and across the entire customer journey.
By combining rigorous qualification, value discipline, and hospitality-grade commercial language, I turned sales chaos into clarity:
• $800k in add-on revenue at SAP Concur in year one (with 0% churn)
• Largest deal in APAC history at Carta (in month four)
• Sustained upsell and renewal performance across enterprise accounts in ASEAN, ANZ, and Europe
Today, I work exclusively with SaaS and AI companies that have revenue, but lack clarity, confidence, or repeatability in how it’s generated and scaled.
USE CASES
PROOF POINTS
15+
Years
In SaaS & Enterprise Tech (Sales, CS, GTM)
OFFER
Speaking
Inspire clarity. Create urgency. Align leadership.
High-impact keynotes and leadership sessions that reset how value is articulated across sales, customer success, and leadership. Ideal for moments where teams need a shared language, a mindset shift, and clear next steps.
Engagements (4-6 months)
Embed value discipline into the business.
A deeper engagement where we operationalise value across the full customer lifecycle, from first conversation to renewal and expansion. Designed to create repeatable execution, stronger revenue outcomes, and teams that speak the customer’s language.
Value Sprints (4 weeks)
The fastest way to fix unclear or leaking value.
A focused, hands-on sprint to diagnose where value breaks down and rebuild it into a clear, usable system across sales and customer success. The best starting point for teams that need confidence, clarity, and momentum; fast.
Fractional Role
Senior commercial leadership, without the full-time hire.
Hands-on fractional leadership to bring structure, discipline, and confidence to complex, relationship-led growth environments. Ideal when revenue is scaling but inconsistent, and founders need leverag; not more firefighting.
Let's make value visible. If you’re a SaaS or AI founder, or sales leader, and revenue feels harder than it should, we should talk.
Leave your details to book a free 30-minute Revenue & Value Audit.