ABOUT

I’ve spent over 15 years working across SaaS and enterprise technology, helping companies move from early growth to global scale.

Along the way, I’ve seen the same pattern repeat itself: deals stall, pipelines leak, and teams work hard, but value isn’t clearly defined, communicated, or aligned across sales, customer success, and leadership.

My work sits at the intersection of strategy, sales execution, and customer success. I specialise in building repeatable, value-led frameworks that replace lone-wolf selling with clarity, consistency, and confidence, especially in complex, relationship-led markets like ASEAN and Europe.

I’ve led and supported enterprise deals ranging from six figures to multi-million-dollar outcomes, driven significant expansion revenue inside existing accounts, and partnered closely with founders, CROs, and regional leaders to scale what works, not just what looks good in a slide deck.

Today, I work with SaaS and AI companies who know their product is strong, but need help making their value visible, provable, and repeatable across the entire customer journey.